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If you saw a smartly dressed duo in bright red uniforms strolling the streets of Barbados last week, handing out treats to random passersby, it was the Virgin Atlantic Barbados crew on a FITFOO mission. What the heck is FITFOO, you ask? No, it’s not the latest martial arts infused gym class. It’s the acronym for the airline’s new “Flying in the Face of Ordinary” campaign.
The Virgin Atlantic Barbados crew dropped by various local businesses, schools and street corners to distribute cupcakes, ice cream, water bottles and other little tokens to remind people that flying with Virgin offers extra touches and unexpected perks that elevate their customer experience beyond the usual. The company strives to ensure that flying with them is a little more exciting, comfortable, delicious, refreshing and memorable than other airlines.
“At Virgin, we challenge ourselves to fly in the face of ordinary every day. And we’ve found that it’s the little things that bring the biggest smiles,” says Andre Bello, Marketing Manager of Virgin Atlantic Caribbean.
Virgin Atlantic has always prided itself on being a bit different, a cut above the rest, even a tad sassy. Since their launch in 1984, company founder Richard Branson set out to challenge the status quo with the simple premise of putting people first. He wanted his passengers to remember the journey as well as the destination, and believed that getting from A to B should be part of the fun. It’s this kind of visionary thinking that has led to such innovations as jet fuel from recycled industrial waste and commercial space flights!
On May 3, Virgin Atlantic launched a brand new Airbus A330 on the Barbados route, and it’s decked out with some extraordinary features to make flying a pleasure. Each seatback sports a state-of-the-art touch-screen Panasonic EX2 in-flight entertainment unit, giving access to over 50 choices including the latest blockbusters, critically acclaimed indie films, award-winning documentaries, popular TV programmes, varied music channels, games and plenty to keep the kids occupied for the duration.
You can even plug in your own devices and watch whatever you choose, and with in-flight WiFi you’re as connected as you are on the ground. Unlike other airlines, Virgin runs the in flight entertainment before take-off until landing, which could amount to an additional 2 hours of entertainment time each flight.
Upper class cabins feature 33 new and improved “Dream Suites” with all-aisle access and 50% more incline on their extra-cushy espresso leather seats. You can actually lie flat, stretch out and drift off to your destination.
So if you want to travel in comfort and style, to enjoy superior food and service, to sit back, zone out and be entertained in the skies, remember that Virgin Atlantic strives to sprinkle a little extra magic into each and every flight. That’s FITFOO – Flying in the Face of Ordinary.