10 Jul 2011Blog

BPL Web Shop

by Monique

We’re currently designing a website hosting, management & marketing service for Barbados businesses. Sharing all of the technology, tips and tricks we’ve learnt on BPL, for use on your own website. All for a nice, reasonable monthly fee.

Web Shop websites run on a combination of professionally designed templates and WordPress. The templates are highly flexible and allow complete customisation of every part of the website so your brand, logo, colour scheme will be fully represented online. Using WordPress as a back-end means that we can offer an unbeatable content management system (CMS) packed with user-friendly controls and options.

Here are some of the services we’re testing in the Web Shop:

	Website hosting State-of-the-art hosting on extremely reliable servers based in the US. Utilising Linux, Apache, MySQL and PHP our sites leverage reliable, tried-and-tested open-source server software applications built for performance, speed and security. If it’s good enough for Facebook, it’s good enough for your website.
	Rock-solid, off-site backups Every Web Shop site comes with realtime, continuous backup and synchronisation of every page, file and database record. The back-up data is stored across at least two separate cloud services, ensuring no loss of content. Our sites and databases rarely fail, but if they do, we’ll have you backed up and running very quickly indeed.
	Support & training Email support will be available for all of these services in normal office hours Monday to Friday. Training will also be provided on how to manage your website, add content, make menu changes, whatever is required. Almost every aspect of our websites can be changed from the CMS, and we will show you exactly how to get this done.
	Email server and user mailboxes Email can be a pain in the neck, but we have had a lot of success using Google Apps email for Barbados Property List. With Google Apps we can easily set-up email for all of your staff and provide you with an admin interface to manage it going forward. The best part, is that your email will gain the speed and reliability of Google’s own servers.
	On-page SEO editing We focus on on-page SEO. Ensuring that your website is as search engine friendly as possible. For an extra fee we can optimise every single page on your website. Our websites naturally perform well on Google, but with further on-page tweaks and internal linking, they will go rank much, much better.
	Blogging Many companies find blogging time consuming. With our blogging service you can send the content directly to us and we will edit the text, clean-up the images and upload your news for you.
	Facebook Facebook pages are a great additional marketing channel for any business, however, they can become time-consuming to manage. With our Facebook service, you can leave the hard work to us. Add us in as a page admin and we will deal with the notifications and updates ourselves.
	Twitter marketing Like Facebook, Twitter can be another great marketing channel. There are quite a few subtle differences between these services, and for a small monthly fee we can help you figure those out.
	Newsletter marketing Managing newsletter subscribers, designing email templates, editing content, dealing with spam folders and writing reports is a job in itself. We have a pretty neat system in play on Barbados Property List, and now we’re making it available to you.
	Pay-Per-Click marketing PPC advertising is a very powerful way to get targeted visitors on to your website. It works very well on Barbados Property List, so we’re prepared share what we’ve learned with other businesses.

Wow! That’s a lot of stuff. You should think of these services as to a way to outsource your online marketing needs. You provide us with the content, and we’ll do the rest.

Our next step is to embark on a beta trial with a few partners to test out these services and refine the offering some more. If you would like to take part, drop us a line on our contact form.